Matt Barr is a writer, former magazine editor, renowned podcaster and co-Director of marketing agency All Conditions Media. Hailing from the north of England, Matt came up through the nascent UK snowboard scene at a time when the British Champs were held at a slushy Les Arcs in April. He choose the creative line of the pen over the fall line of the board. Today his prolific output is fronted by Looking Sideways, the essential action sports podcast that has managed the difficult task of covering all branches of slide culture and beyond, deftly teasing stories and insight, never backing away from a tricky question. His 150+ interviewees traverse the spectrum from world champs to countercultural icons and from industry giants to underground heroes and best selling authors. Along with photographer Owen Tozer they have just published the beautifully crafted book Looking Sideways Vol 1 – an ode to California surf, skate and snowboard culture. Grab a copy before they sell out.