Oakley Eyewear x LS/FF present ‘Surf Cinema Re-Vision’
We’re proud to welcome Oakley Eyewear back as associate partners for the 2013 event. Oakley have supported London Surf / Film Festival since its inception and this year have teamed up with Approaching Lines and some of the UK’s most exciting surf creatives to present ‘Surf Cinema Re-Vision’, a specially commissioned gallery show celebrating the connection between art and celluloid in support of Water Aid.
To mark this year’s event, we tasked nine of the UK’s leading surf creatives with a brief to reinterpret and redesign the art work for an iconic surf film that resonated with them, creating a unique piece that captures the essence of the movie and stirs the imagination. The resulting show, ‘Surf Cinema Re-Vision’ is an exciting and eclectic showcase of movie posters re-imagined, taking as inspiration era defining works like John Milius’s Big Wednesday and modern classics like Andrew Kidman’s Litmus.
The posters are on display at the Riverside Studios Gallery in Hammersmith now until 3rd November, coinciding with the four nights of the London Surf / Film Festival – a celebration of the very best in contemporary surf / film / art and culture.
“We are delighted to be joining forces with the London Surf /Film Festival once more this year,” says Oakley UK Marketing Manager David Spires. “As the UK’s premier surf-culture festival, LS/FF enables us to actively connect with the influential & vibrant grassroots surf scene, something which Oakley prides itself on. We can’t wait to support and enjoy the incredible surf film, art and photography talent on show.”
Each of the works – an original A2 print – will go on sale 4th November and all proceeds will go to WaterAid an international non-governmental organization that transforms lives by improving access to safe water, improved hygiene and sanitation in the world’s poorest communities.