In her current role, working in Ventura, California, as Head of Events & Experiences for Patagonia, Roos is responsible for elevating the brand’s experiential program, across outdoor sports and environmentalism. Having worked for the brand for eight years, in senior content and events roles, in Europe and North America, Roos has been instrumental in bringing to life Patagonia’s reason for being: We’re in business to save our home planet, through environmental campaigns such as Save the Blue Heart of Europe, Artifishal, sports events and films like The High Life, The Custodians and We The Power.
With a lifelong commitment to social and environmental activism, Roos has experience of working for social enterprises, such as Fairphone, and as part of direct action environmental groups, creating campaigns from the bottom up.
Fun fact: Roos was born in the Netherlands and her name is pronounced “Rose”, although she has heard every variation possible from Ross to Ruse. She lives in Ventura, and as an avid surfer, she is happiest whenever she is near the ocean, whether playing in it or protecting it.