Shelby Meade transcends the worlds of music, boardsports and wider culture, having begun her career in New York City as a publicist in the hip-hop music scene, helping to break legendary acts like Leaders of the New School and Eric B. & Rakim, before working with Foo Fighters, Beastie Boys and Radiohead. Shelby left for Los Angeles, establishing her own boutique PR firm, integrating her love of music with a focus on fashion, hotels, action sports and environmentalism. She has worked with a veritable who’s who – from the GOAT Kelly Slater and Shaun White through to musician Jack Johnson, as well as brands from Patagonia to Quiksilver. In 2014, Shelby joined TOMS shoes as Sr. Vice President of Global Brand Marketing and now heads up her own agency Hello Shelby. Mostly, she has an infectious enthusiasm that fires up any room and gets things done!